Eve Health

Overview

Dr Anna Cantlay (CEO of Eve Health) is a well-known Doctor leading the way in women’s healthcare, particularly for perimenopause, menopause, and pre-menstrual syndrome support. She aims to make women’s healthcare more accessible for everyone. Anna approached us for a new brand and website design that would do this new initiative justice.

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The Challenge

Research has highlighted that women’s health is an underrepresented area and healthcare sites in general tend to look cold and sterile. Eve Health is looking to tackle this issue by taking the opposite approach and providing a safe space for women to access help and support in this hugely under resourced area.

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Innovation and Creativity

The Eve Health website is a uniquely designed platform that provides innovative health services for women, particularly focusing on Perimenopause, Menopause and Premenstrual syndrome. This type of site is one of a kind, and we wanted to create a brand and site that stood apart from other healthcare providers.

We created a modern design that is warm, inviting and intuitive, with interactive elements, such as tabs to display stats and hover details to enhance user engagement.

The addition of videos and free resources makes the site informational and also an active resource for users.

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Functionality and Usability

We designed the Eve Health website to be highly user friendly with a clear structure, and straightforward navigation across different service areas. Key pages are well-organised, and the user can easily find what they are looking for, whether it’s advice, health services, or educational content.

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Content and Overall User Experience

There was a lot of content to include on the Eve Health website so we found a unique way of incorporating all of this into bitesize chunks, to avoid making the site feel text heavy.

The drop down menus and clickable icons allow the user to navigate easily and quickly to the information they require without feeling lost or overwhelmed.

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Visual Design and Aesthetics

We went for a creative and warm visual that still remains professional. The colour scheme uses calming, natural tones such as soft pinks and creams which are warm and inviting and evoke a sense of trust and wellness. This colour palette sets Eve Health apart from other healthcare providers who typically opt for a cold and clinical colour scheme of blue and white. We settled on a typography that is clear and easy to read, ensuring that the content is accessible to all users.

The imagery used throughout the site incorporates curves, soft lines and scallop shapes which are reflective and recognisable as a nod to a woman’s shape and anatomy.

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Client Impact

The Eve Health website has become a great hub for women’s health advice, allowing them to book consultations easily and without confusion.

The Client praised the new brand design and felt that it really spoke to what Eve Health is all about.

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